VISITRACKER is a tablet-based application and portal service supporting real-time observation and analysis of behavior in public spaces. Watch a film that describes how the National Museum of Art, Architecture and Design uses VisiTracker here.
VISITRACKER allows observers to collect demographic information about museum visitors or other public spaces, tracking their paths through the space and recording location, time, and types of interactions as they occur, e.g., gaze, dwell time, reading, writing, moving, holding, talking, pointing.
Example of the main tracking interface. Events are created by a "touch-hold" gesture.
Visualizations of the analyzed data are available in representations such as graphs, heat maps, pie charts, and spreadsheets. In addition, VISITRACKER may be used to conduct surveys, interviews, pre/ post testing, and video recordings, and to secure participants’ consent to collect data in keeping with ethics regulations. VISITRACKER is being developed by EngageLab in collaboration with IPED researchers Palmyre Pierroux and Rolf Steier, and the National Museum of Art, Architecture and Design. VisiTracker received special funding through the VERDIKT program, The Research Council of Norway.