Lene Pettersen

• Diesen, Plata Sofie; Pettersen, Lene & Karlsen, Faltin (2025). The Overlooked and the Overstudied: A Scoping Review of Qualitative Research on Pursuing Sexual, Romantic, and Loving Relationships Through Online Dating. Behavioral Sciences. 15(3), p. 1–25. doi: 10.3390/bs15030247. Full text in Research Archive
• Pettersen, Lene (2024). Under Pressure: an Ethnographic Report from an Ambidextrous IPaaS Platform Entity. Proceedings of the Annual Hawaii International Conference on System Sciences (HICSS). ISSN 1530-1605. p. 6181–6190. Full text in Research Archive Show summary

  This paper presents the findings of an ethnographic field study in a Scandinavian company (“Magic”) offering its clients a cloud-based semantic integration platform as a Service (iPaaS). The platform seeks to enable the integration of data in new ways and thus assist organizations with their digital transformation. The company was established as a subsidiary unit of its parent IT consultancy, representing a well-known strategy to spark radical change and innovation—termed the ‘ambidextrous solution’ in the literature. The paper examines how the ambidextrous framework fit when the subsidiary is a digital platform. New dimensions that include key differences between the pipeline parent and the platform subsidiary is added to the ambidextrous framework. Some of the findings point to several risks for Magic becoming a mini version of the parent firm. As a result, Magic risks being outperformed by big American platform players, such as Google.

• Johannessen, Magne & Pettersen, Lene (2024). Kommunikasjon er ikke en del av puslespillet – det er puslespillet: ledelseskommunikasjon fra et kompleksitetsperspektiv. In Alghasi, Sharam; Vanvik, Ester Conings; Barland, Jens & Falkheimer, Jesper (Ed.), Strategic Communication – Contemporary Perspectives. Cappelen Damm Akademisk. ISSN 9788202836665. p. 223–240. doi: 10.23865/noasp.208.ch11. Full text in Research Archive Show summary

  Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and in markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology. The target group is research colleagues and others who want to be updated on contemporary trends in strategic communication.

• Pettersen, Lene & Karlsen, Faltin (2024). Strategic Communication in Digital Ecosystems: A Critical Discourse Analysis of Dating Applications. In Alghasi, Sharam; Vanvik, Ester Conings; Barland, Jens & Falkheimer, Jesper (Ed.), Strategic Communication – Contemporary Perspectives. Cappelen Damm Akademisk. ISSN 9788202836665. p. 115–132. doi: 10.23865/noasp.208.ch6. Full text in Research Archive Show summary

  Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and in markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology. The target group is research colleagues and others who want to be updated on contemporary trends in strategic communication.

• Pettersen, Lene & Døving, Runar (2023). Gifteklare nordmenns hypergame partnerpreferanser. Norsk antropologisk tidsskrift. ISSN 0802-7285. 34(2), p. 79–94. doi: 10.18261/nat.34.2.2. Full text in Research Archive Show summary

  Begrepet hypergami brukes i antropologien for å betegne hvordan kvinner tradisjonelt gifter seg opp i sosial status. Senere har begrepet også blitt brukt innen evolusjonspsykologi for å forklare asymmetriske og symmetriske partnervalg, seksuell tiltrekning og fysiske forskjeller mellom kjønnene. Med det romantiske ekteskapet, kvinners frigjøring, og i en tid hvor langt flere kvinner enn menn tar høyere utdanning, er det forventet at partnervalg vil baseres på likhet mellom partene fremfor hypergamiprinsippet. Vi ønsket å undersøke dette ved å intervjue kvinner og menn i etableringsfasen om hva de ønsker i en langsiktig partnerrelasjon. Noen hovedfunn er at kvinner ønsker en mann som er sterkere med mer sosioøkonomiske ressurser enn dem selv. Et overraskende funn er at også menn vil ha en partner med høyere utdanning, med jobb, og som kan utfordre dem intellektuelt. Et annet overraskende funn er sammenhengen mellom en manns mangel på ressurser som jobb, inntekt, høyde, samt personlige egenskaper som initiativ og ambisjoner, og fravær av seksuell tiltrekning hos kvinnen. Hypotesen om at når menn og kvinner blir like utdannelsesmessig og økonomisk, vil hypergami forsvinne, gjenspeiles ikke i vår forskning.

• Pettersen, Lene & Døving, Runar (2023). The construction of matches in dating platforms. Nordic Journal of Science and Technology Studies. ISSN 1894-4647. 11(1), p. 13–27. doi: 10.5324/njsts.v11i1.4948. Full text in Research Archive Show summary

  Dating platforms play the role of the traditional village matchmaker when they suggest potential partners that would be a good fit (‘match’). This paper reports from an in-depth study of the matching machinery of four dating platforms using a recommendation system based on a matchmaker model to suggest matches. While content-based recommendation systems form suggestions based on the users’ behaviour and interaction patterns, a matchmaker model uses information about the user to form recommendations. In the matchmaker model, what the IT system characterises as the ideal formation and a ‘good match’ is revealed. By using the reverse-engineering method, we find that of the four platforms investigated, three construct and form matches based on the couple’s degree of similarities along psychological and personal aspects, while one platform is based on a ‘the more similar along all kinds of axes, the better’-model. None of the platforms employs the anthropological hypergamy principle, which refers to the tendency of women to choose partners of similar or higher social status, while men do the opposite, into its matching account. Match value, which we conceptualise as the match score assigned by the platforms to couples, is a key component in the platforms’ matching machinery. Match value is a numeric value presented as an objective and scientific score, representing the degree of how well two persons ‘fit’ together. The platforms reduce individuals and relationships to a numeric value based on a psychological personality model, which ignores the person’s wider social network, class and context. The ranked order of matches does not consequently correspond with the match value, which suggests that the platforms provide benefits for paying members.

• Pettersen, Lene (2021). Researching Algorithms and Recommendation Systems Inside Out Using Reversed Engineering. Proceedings of the Annual Hawaii International Conference on System Sciences (HICSS). ISSN 1530-1605. doi: 10.24251/HICSS.2021.342. Full text in Research Archive Show summary

  It is difficult for a lone researcher to obtain an unfiltered perspective of algorithms in digital media and recommendation systems in digital platforms because these companies tend to be reluctant to share insights into their algorithms and business models. Researchers therefore need to develop new methods to obtain knowledge. The method of reversed engineering, which explores an algorithm from the inside out by “re-engineering” how algorithms are set up, has been recommended fo r gaining empirical knowledge about how algorithms work and what they do. This paper uses reversed engineering to illustrate how algorithms in dating platforms calculate matches between single persons. One of the findings is that the matching algorithms in dating platforms follows a psychologica l discourse based on similarities in personality and oth er personal aspects between candidates when recommending matches, and thus ignoring socioeconomic principles (e.g. economic income, social class, educational level) that social science fi n dimportant when choosing a life-long partnership.Another observation is that an algorithmic matching machinery based on similarities follows a ‘more of the same’ logic, which risks limiting the pool of single candidates the user gain access to.

• Pettersen, Lene & Krumsvik, Arne H. (2019). Rocking the Boat: Proposing a Participatory Business Model for News. The Journal of Media Innovations. doi: 10.5617/jomi.6561. Full text in Research Archive Show summary

  The digitization of newspapers has opened up new possibilities for user involvement, yet established practices in the media industry hinder news organisations from fully exploiting the many new opportunities that exist in the age of the Internet and social media. In this conceptual and interdisciplinary article, we explain how news actors’ strategic choices for innovation related to citizen collaboration and knowledge creation lead to distinct ideal types for participatory business models for news organisations, which we label the three C’s (citizen reporting, citizen journalism, and citizen media). We contribute to the business model innovation literature by pointing to which specific parts of a business model that news actors need to change in order to cut their production costs, as well as contributing to innovation theory by showing that the three C’s is a continuum of innovational steps. We develop further the donation strategy for user involvement by discussing citizen collaboration in different parts of the journalistic value chain. We conclude that news actors need to rock their boats in order to innovate their business models in line with today's media landscape.

• Begnum, Miriam Eileen Nes; Pettersen, Lene & Sørum, Hanne (2019). INTO THE WILD: EDUCATING INTERACTION DESIGNERS. NOKOBIT: Norsk konferanse for organisasjoners bruk av informasjonsteknologi. ISSN 1892-0748. 27(1). Full text in Research Archive Show summary

  The interaction designer plays an important role in facilitating high-quality interactions and accessible user experiences. Currently, interaction designers have diverse and often interdisciplinary backgrounds, in which may create recruitment challenges for the industry. It is also a likely contributory factor to reported challenges on student recruitment to interaction design (IxD) programs – and consequently the reported industry shortage for IxD skillsets. Thus, we need to better understand the interaction designer’s expertise and skills. Facing this fact, the present study provides analysis of Norwegian higher educational (HE) programs within IxD. We investigate in-depth what characterizes the programs, and describe their current content, focus and organization. Overall, the programs educating interaction designers are quite heterogeneous. One of the main finding is that few programs include adequate universal design expertise, and graduates are as such not necessarily conversant with their legal and ethical responsibilities as IxD professionals. We also find a discrepancy between online program presentation and actual content. The paper concludes that added work is needed to alleviate an inadequate articulation of IxD expertise, graduates skillsets, and better support academic and industry recruitment.

• Begnum, Miriam Eileen Nes; Pettersen, Lene & Sørum, Hanne (2019). Identifying Five Archetypes of Interaction Design Professionals and Their Universal Design Expertise. Interacting with computers. ISSN 0953-5438. 31(4), p. 372–392. doi: 10.1093/iwc/iwz023. Full text in Research Archive Show summary

  Systems and services based on Information and Communications Technology (ICT) are now prevalent in our daily lives. Digital transformations have been, and are still being, initiated across private and public sectors. As such, the consequences of digital exclusion are severe and may block access to key aspects of modern life, such as education, employment, consumerism and health services. In order to combat this, regions and countries such as the USA, Canada, EU and Scandinavia have all legislated universal design (UD) in relation to ICT, in order to ensure as many citizens as possible have the opportunity to access and use digital information and services. However, there has been limited research into how higher educational programs address legislated accessibility responsibilities. This paper looks into the discipline of interaction design (IxD). IxD is the design domain focused on ‘how human beings relate to other human beings through the mediating influence of products’ (Buchanan, R. (2001) Designing research and the new learning. Des. Issues, 17, 3–23). The study presents an analysis of Norwegian higher educational programs within IxD. Based on document analysis, we map the skillsets the study programs state to deliver and investigate to what degree UD expertise is included. Our findings indicate the study programs do not deliver adequate training in UD, in order to fulfill the professional responsibilities related to ICT accessibility. From our findings, we extrapolate five ‘archetypes’ of interaction designers. These personas-like analytical constructs hold slightly different characteristics. For each of the five, we propose UD expertise fitting key skillsets. We hope our contributions are useful both for the higher education sector and the industry and will contribute to raised awareness of UD skills so they can educate interaction designers in their different industry roles with required competences.

• Pettersen, Lene G. Braathen (2018). Why Artificial Intelligence Will Not Outsmart Complex Knowledge Work. Work, Employment and Society. ISSN 0950-0170. doi: 10.1177/0950017018817489. Full text in Research Archive
• Pettersen, Lene G. Braathen (2018). Digitalisering - Modernitetens flyttebyrå. Norsk medietidsskrift (NMT). ISSN 0804-8452. 25(4), p. 1–17. doi: 10.18261/ISSN.0805-9535-2018-04-03. Full text in Research Archive Show summary

  I digitaliseringsdebatten diskuteres det sjelden hvilke potensielle uintenderte konsekvenser og implikasjoner det kan ha for samfunnsborgerne at vi ikke lenger trenger å befinne oss i de fysiske kontekstene som vi i industrisamfunnet kalte banken, platebutikken, kinosalen, matbutikken eller aviskiosken for å selge eller kjøpe varer, eller tilby eller benytte tjenester. På bakgrunn av strukturelle og teknologiske endringer i det moderne samfunnet blir varer og tjenester i stadig større grad tilgjengelige fra våre sofakroker. Denne teoretiske artikkelen retter et tverrfaglig blikk mot forhold som risikerer å gå tapt når teknologi muliggjør kontekstforflytninger (fra fysiske, offentlige steder til våre hjem) som i sin tur bidrar til at vi har færre sosiale interaksjoner med tilfeldige andre, fremmede mennesker. Denne kontekstforflytningen diskuteres i lys av blant annet Giddens modernitetsteori. Avslutningsvis oppfordres det til å utvikle digitale tjenester med funksjonalitet som stimulerer vårt menneskelige behov for sosial tilknytning.

• Pettersen, Lene G. Braathen (2017). Rating mechanisms among participants in sharing economy platforms. First Monday. 22(12). doi: 10.5210/fm.v22i112.7908. Full text in Research Archive Show summary

  This study shares findings from 23 qualitative interviews of participants from five sharing economy platforms in Norway (2016) about how they make sense of rating scores, use rating scores when making decisions and provide ratings of others in sharing economy platforms. Online ratings or review scores in sharing economy services tend to be positive on average. Consumers need to develop a larger awareness about the social mechanisms at play when peers rate each other, how a given platform may control and change rating categories and how rank is measured and presented by algorithms. Rating scores are vital to purchasing decisions.

• Pettersen, Lene G. Braathen (2017). Sorting things out: A typology of the digital collaborative economy. First Monday. 22(8). doi: 10.5210/fm.v22i8.7805. Full text in Research Archive Show summary

  Current research on the sharing or collaborative economy has by large adopted a user-centric approach, and studies at the meso-level (firm/organization level) have received little attention and is called for both in the literature and by the Organisation for Economic Co-operation and Development (OECD). This paper contributes to the meso-level by presenting a framework — a typology — based on the literature and an analysis of 54 services in the collaborative economy (e.g., Airbnb, Uber, and Blablacars). The paper suggest that when classifying sharing services, we need to direct our analytical lens to dimensions from the organization and strategy literature, such as two-sided business models and organizing principles, network effects and value, and other strategic dimensions. A definition of the collaborative economy that includes these dimensions is proposed, which is helpful for regulators, start-ups, and for researchers in avoiding research flaws.

• Pettersen, Lene (2016). Experiencing virtual social enterprise media architectures. Nordic Journal of Science and Technology Studies. ISSN 1894-4647. 4(2), p. 29–40. doi: 10.5324/njsts.v4i2.2183. Full text in Research Archive Show summary

  This article addresses knowledge professionals’ experiences of being in and using social enterprise media, which is characterized by a social, people-centric, dynamic and non-hierarchical information architecture. Rather than studying the social enterprise media from a typical STS-perspective in terms of ‘scripts’, ‘antiprogram’, or as ‘configuring design processes based on the user’, the paper direct its analytical lens to the users’ experiences, practices and routines when they are making sense of the virtual space in social enterprise media. As theoretical framework, unexplored corners of structuration theory where Giddens (1979[r]; 1984[r]) discusses spatiality (place) and temporality (time), where Giddens is inspired by the philosopher Wittgenstein (1972[r]), the micro-sociologist Goffman (1959[r]), and the time-geographer Hägerstrand (1975[r]; 1978[r]) are employed. With this approach, dynamic social processes are included in our studies of technology. Qualitative insights from a comprehensive and longitudinal case study of a multinational organization with entities in Europe, North Africa and the Middle East were used in order to get an in-depth understanding of how people experienced using virtual and social architectural spaces. The findings show that the social architecture and people-centric model in the virtual space in social enterprise media does not provide an intuitive spatial sense, nor does it provide logics that correspond with known and familiar logics or established communication and interaction practices among employees. Key features in social enterprise media (e.g., transparency) collide with how space is constructed in the physical world and with the logics at play in offline conversations and social interactions (e.g. turn-taking in conversations or the opportunity to withdraw from conversations).

• Pettersen, Lene (2016). Local Villages in a Globally Connected Structure: a Case Study of Social Enterprise Media in the Multinational Workplace. In Gruzd, Anatoliy; Jacobson, Jenna; Mai, Philip; Rupert, Evelyn & Murthy, Dhiraj (Ed.), Proceedings of the 7th 2016 International Conference on Social Media & Society. ACM Publications. ISSN 9781450339384. doi: 10.1145/2930971.2930984. Full text in Research Archive Show summary

  The study presented in this paper is the first to explore the relationship between knowledge professionals' offline interaction practices with their interaction practices in their social enterprise media platform in their multinational workplace. The article points to findings from a comprehensive, mixed methods and longitudinal (2010-- 2013) case study of a knowledge intensive multinational organization with entities in over 20 countries in Europe, North Africa and the Middle East. The findings reveal a consistent pattern that offline practices are expanded online, and that the company's social enterprise media has facilitated few new acquaintances for employees. This provides important insights to the field of social media and our society because enterprise media are typically introduced in organizations to establish connections or relationships among employees that do not already know each other, or that work at the same geographical place or context. The study shows that organizations' online enterprise media spaces cannot be understood without reference to the social context in which they occur. This is explained in the framework of Giddens' structuration theory and his later work on modernity, which surprisingly few scholars have employed.

• Pettersen, Lene (2016). The role of offline places for communication and social interaction in online and virtual spaces in the multinational workplace :. Nordicom Review. ISSN 1403-1108. 37(Special issue), p. 131–146. doi: 10.1515/nor-2016-0028. Full text in Research Archive Show summary

  There is a common assumption that information communication technology (ICT) enables employees to work together and to be virtually co-present, regardless of time and place. However, previous studies of social networking sites (e.g. Facebook and social enterprise media in work settings) show a consistent tendency among users to reconnect and commu - nicate online almost exclusively with people they already know. The paper at hand examines in depth what role shared places have in knowledge work and in creating a virtual or online co-presence among knowledge professionals. The findings of the present study show that the tendency of communicating with known others in online spaces is also at play in the offline workplace, as professionals approach those whom they already know when in need of work- related help. One of the conclusions is that the geographical workplace plays a key role in creating a common ground for communication and social integration among employees, since a core dimension in knowledge work is social interaction. The paper uses insights from a qualitative and longitudinal case study (2010–2013) of a multinational consultancy company.

• Sørum, Hanne & Pettersen, Lene (2016). IN NEED OF AN INTERACTION DESIGNER? WHAT THE INDUSTRY WANTS AND WHAT IT ACTUALLY GETS! NOKOBIT: Norsk konferanse for organisasjoners bruk av informasjonsteknologi. ISSN 1892-0748. 24(1). Full text in Research Archive Show summary

  Technological changes over the past several decades have enabled us to communicate in a variety of different ways. The increasing use of digital services and online information highlights the importance of interaction design and how products/systems influence how we interact and communicate. This paper aims to fill a research gap by investigating, on the one hand, the kinds of qualifications and skills interaction designers have; and, on the other, expectations among companies in their search for interaction designers. We used a mixed-methods approach and combined qualitative and quantitative data. The findings reveal that interaction designers differ in terms of educational background, length of work experience, knowledge and skills concerning key topics and computer tools, and interest areas. Furthermore, we found that when a company seeks an “interaction designer” in job ads, this title serves as an umbrella term for skills ranging from highly technical to soft design and interpersonal skills. Companies are also looking for people who have skills beyond core designer tasks, as insights into strategy or organizational processes. Comparing the skills and educational backgrounds of interaction designers with those recruiters are calling for shows a consistently mismatched pattern between what is expected and what is received. Companies and practitioners should be more realistic in their expectations regarding what competences interaction designers should have.

• Pettersen, Lene & Larsson, Anders Olof (2016). The winners take it all: A comparative study of Twitter campaigns under pressure. First Monday. 21(11). doi: 10.5210/fm.v21i11.6815. Full text in Research Archive Show summary

  This paper presents a comparative study on two Twitter campaigns that came under pressure when recipients started to engage in the campaigns in unexpected ways. Despite two organizations employing different engagement strategies with users, both campaigns played out in somewhat similar ways. Users with an abundance of retweets tend to be male, holding privileged positions in society, with large networks of followers.

• Pettersen, Lene (2014). From Mass Production to Mass Collaboration: Institutionalized Hindrances to Social Media Platforms in the Workplace. Nordic Journal of Science and Technology Studies. ISSN 1894-4647. 2(2). doi: 10.5324/njsts.v2i2.2146. Full text in Research Archive

View all works in NVA

• Pettersen, Lene (2020). Hva er strategi? Universitetsforlaget. ISBN 9788215026992. 187 p. Full text in Research Archive Show summary

  Boken gir en presis og konsis oversikt over strategifaget. Gjennom å presentere flere perspektiver gir Pettersen en bred forståelse for hva strategi er, og hvorfor noen virksomheter har et konkurransefortrinn. Boken peker både fremover og bakover. Den inneholder en historisk fremstilling som viser hvor strategifaget kommer fra, og hvordan det har utviklet seg. Men forfatteren vier også mye plass til nyere perspektiver i strategifaget. Dette er perspektiver som i tillegg til å forklare hvorfor og hvordan resultater oppnås, legger spesielt vekt på endring, innovasjon og hvordan menneskelig interaksjon påvirker strategiske beslutninger, prosesser og utfall. Hva er strategi? forklarer abstrakte teorier på en lett begripelig og anvendelig måte. Alle viktige poenger er illustrert ved hjelp av relevante og oppdaterte eksempler. En klar styrke ved boken er hvordan forfatteren kobler strategifaget til teknologisk utvikling, digitalisering og kunstig intelligens. I en tid hvor strategifaget brukes i mange ulike fagfelt, henvender denne boken seg til både studenter og praktikere. Forord av professor Inger Stensaker ved Norges handelshøyskole. «Rett og slett en fryd å lese, state of the art på feltet, dekkende på etablert tradisjoner og teorier såvel som oppdatert på nyere faglige retninger. Lettlest uten å bli banal, rik på gode eksempler og med et sterkere fokus på teknologisk utvikling og innovasjon enn mange andre lærebøker. » Tor Paulson, Handelshøgskolen Innlandet «Boken er en faglig og pedagogisk triumf fordi den klarer å ta strategifaget ut av et litt trangt management-perspektiv og åpne det opp som et felt som er relevant for kommunikasjonsstudier, innovasjonsstudier, statsvitenskap og sosiologi. [...] Boken henvender seg ikke bare til folk som skal studere strategi, men er nyttig for folk som jobber med strategi i ulike typer organisasjoner [...] » Ketil Raknes, Høyskolelektor ved Høyskolen Kristiania Inst. for kommunikasjon

• Næss, Hans Erik & Pettersen, Lene (2017). Metodebok for kreative fag. Universitetsforlaget. ISBN 9788215027005. 244 p. Full text in Research Archive

View all works in NVA

• Pettersen, Lene; Rudningen, Gudrun & Nerland, Monika (2026). Rethinking AI in the Workplace: Epistemic Challenges and Design Implications. Proceedings of the European Conference on Computer-Supported Cooperative Work. doi: 10.48340/ECSCW2026_088. Full text in Research Archive Show summary

  Artificial intelligence (AI) chatbots and related technologies are increasingly implemented in organizations worldwide to improve efficiency and accelerate employees’ and teams’ productivity. This exploratory and conceptual paper examines some unfortunate and unin-tended consequences for computer-supported cooperative work when AI systems for the workplace are designed in anthropomorphic ways. Our, perhaps provocative, argument is that emerging collaborative technologies in the workplace should be designed to appear less, rather than more, trustworthy. This is because AI systems (1) are characterized by an-thropomorphism, (2) employ rhetorical conversational strategies that persuade users through knowledge claims, and (3) inherently represent uncertainty, as these technologies possess wide-ranging capabilities and evolve rapidly. Together, these characteristics may increase the risk of unfortunate decisions by knowledge professionals. We conclude by em-phasizing that AI design for the workplace, the use of AI by knowledge professionals, and the epistemic power of workplace AI systems are important topics that the CSCW research com-munity should address and place more prominently on its research agenda.

• Pettersen, Lene (2026). KI er ikke det smarteste for virksomheten. doi: https:/www.dn.no/innlegg/ki/arbeidsliv/kunnskap/ki-er-ikke-det-smarteste-for-virksomheten/2-1-1942923?fbclid=IwY2xjawQKPc1leHRuA2FlbQIxMABicmlkETA3YkU0S2tiNkFuQ0pBc2Jhc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHjubgwPKUqeALmUIpaKXSSJDo9ZGTRT6KAkX8L_XSAGMM90Mf_4vO6G-JWvM_aem_spUwmTaC42cPNM_TVRxPCA. Full text in Research Archive Show summary

  Virksomheter risikerer å miste viktig, kollektiv kunnskap hvis KI erstatter kolleger som samtalepartnere.

• Pettersen, Lene (2024). Forskning viser at Velle har et poeng om datingmarkedet. Morgenbladet. ISSN 0805-3847. Full text in Research Archive
• Stine, Barstad & Pettersen, Lene (2024). Datingforskere mener FpU-lederen har et poeng. [Internet]. Aftenposten. Full text in Research Archive
• Pettersen, Lene (2024). Appenes planet. Datingselskapet Match ler hele veien til banken. Full text in Research Archive Show summary

  Den danske regjeringens ekspertgruppe om tech-giganter roper varsku om at myndighetene overlater samfunnsutfordringene knyttet til ufrivillig single til de kommersielle forretningsmodellene til den amerikanske Matchgruppen. Burde vi gjøre det samme?

• Karlsen, Faltin & Pettersen, Lene (2024). Dating apps' rhetoric for tapping your wallet. Kunnskapsmagasinet Kristiania. Full text in Research Archive
• Pettersen, Lene (2023). Er ChatGPT en trussel for journalistikken? Les hva chatboten selv svarer. [Journal]. Dagens Næringsliv. Full text in Research Archive
• Pettersen, Lene (2023). A sneak peek into the world of dating apps, with a little burner at the end (as they say at SATS). Full text in Research Archive
• Karlsen, Faltin & Pettersen, Lene (2023). Dating app algorithms, folk theories, and distancing strategies. Full text in Research Archive
• Pettersen, Lene & Karlsen, Faltin (2023). DARK DESIGN PATTERNS AND GAMIFICATION AS THE HEART OF DATING APPLICATIONS’ BUSINESS MODELS. Full text in Research Archive
• Pettersen, Lene (2023). Artificial intelligence, Encyclopedia of Human Resource Management. Edward Elgar Publishing. ISSN 9781800378834. p. 19–20. Full text in Research Archive
• Pettersen, Lene & Karlsen, Faltin (2023). DARK DESIGN PATTERNS AND GAMIFICATION AS THE HEART OF DATING APPLICATIONS’ BUSINESS MODELS. Full text in Research Archive Show summary

  Dating applications represent a paradox: on the one hand, they provide a monetized platform for people to form relationships, yet on the other hand, the more people who find partners, the less revenue goes to the company. With this paradox as a backdrop, this extended abstract examines the business model of dating applications by address the following research question: What characterizes the business models of dating applications? To provide a nuanced picture of this, we conducted a 2022-study combining data about dating apps and app users: (A) 22 in-depth interviews with current and previous users (aged 24–49 years) of Norwegian dating applications users; (B) a systematic analysis of 30 serious dating apps in Google Play and Apple’s App Store; and (C) a diary study of four of the 30 dating applications. The findings reveals that dating apps follows a business model that creates revenue through a mix of an in-app purchase-model and subscription fees. The apps typically market themselves as free, yet they use several dark design and gamification features to create and spark emotional curiosity and engagement that in turn brings in revenue to dating app companies. Several of the users stated that they have experienced the apps as manipulative, emotionally exhausting and that they created the same kind of “addiction” or “cravings” they experienced in social media. Clearly, design is not only power, design gives the dating app companies power where designing for emotional engagement is a key value-creating element in their business models.

• Pettersen, Lene; Diesen, Plata Sofie & Raknes, Ketil (2023). Kjærlighet og datingapper. [Internet]. Dagsorden. Full text in Research Archive
• Pettersen, Lene & Corneliussen, Arve (2023). Porno-sjokk for fotballstjerner. [Internet]. Tv 2 Sport. Full text in Research Archive
• Pettersen, Lene (2023). Magicians, Transporters, and Translators of Digital Data: An Ethnographic Field Study in a Platform Company. Full text in Research Archive
• Pettersen, Lene (2022). Den om talkshow-inspirert undervisning. Gjest i NOKUT-podden. [Radio]. Spotify. Full text in Research Archive
• Pettersen, Lene (2022). Kryptoeksperter: Disse valutaene bør du selge med tap. [Journal]. VG. Full text in Research Archive Show summary

  Kommentar i saken.

• Pettersen, Lene (2022). Arne Brimi tar av på Instagram. Han gjør nesten alt riktig, mener ekspert. [Journal]. Aftenposten. Full text in Research Archive Show summary

  Kommentar i saken.

• Pettersen, Lene (2022). En antropologisk kommentar på kunstig uintelligens. Full text in Research Archive
• Pettersen, Lene (2022). En antropologisk kommentar på kunstig uintelligens. Full text in Research Archive
• Pettersen, Lene & Karlsen, Faltin (2022). Match made in the technical heaven – a discourse analysis of dating technologies. Full text in Research Archive
• Lysbakken, Nina & Pettersen, Lene (2021). Podcasten Good App - Bad App: Design av samtalekulturer. [Internet]. Spotify podcast. Full text in Research Archive
• Begnum, Miriam Eileen Nes & Pettersen, Lene (2021). Podcast fra Handelshøyskolen BI: Good App - Bad App. Episode: Hvordan designe en verden alle kan delta i. [Radio]. https://open.spotify.com/show/24Mx6O95pfwJeEIbwnj9Nf?si=d5f2. Full text in Research Archive Show summary

  Miriam Begnum er senior rådgiver i NAV og har en doktorgrad i universell utforming. Hun forteller i denne episoden om de viktigste reglene og lovene som apper og digitale løsninger må følge, og hvordan universell utforming innebærer bedre brukeropplevelse for (absolutt) alle. Og så minner hun oss på hvilken makt vi har når vi konstruerer begreper, kategorier og valgmuligheter i digitale løsninger.

• Pettersen, Lene (2020). CONTROL FREAKS AND RISK TAKERS: ORGANIZATIONAL BARRIERS AND OPPORTUNITIES FOR DIGITAL DATA AS ENABLERS OF DIGITAL TRANSFORMATION. Communications of the Association for Information Systems. Full text in Research Archive Show summary

  This research-in-progress paper presents preliminary findings from a 2019 explorative ethnographic field study of a Norwegian platform as a service. The platform enables organizations to integrate data from their different data systems and siloes in a cloud-based hub, which returns meaningful and valuable data combinations that provide organizations with several innovative takes. This study contributes to the information systems (IS) literature on digital business models and digital transformation by presenting in-depth empirical insights into potential barriers for organizations to realize the full potential of the data that organizations have at hand. Some key barriers are revealed to be closely related to IT managers’ ownership and control of data and data systems, as well as resistance to new and different ways of thinking of data; power aspects from external data systems’ suppliers (e.g., SAP); and skepticism by organizations toward a product the organizations do not own, among others. Key characteristics of those who realize the opportunities that reside in their organization’s data and are a key asset to their business include risk-taking persons with a nose for business observing the strategic opportunities that digital data has for their business models.

• Schultz, Christian Ringstad & Pettersen, Lene (2020). DIGITAL DATA: STEPPING-STONES FOR DIGITAL INNOVATION! Full text in Research Archive
• Kalsnes, Bente & Pettersen, Lene (2019). Algoritmer, analysedata og automatisering i det digitale medielandskapet – en avkledningsmanøver. Norsk medietidsskrift (NMT). ISSN 0804-8452. 26(1), p. 1–10. doi: 10.18261/issn.0805-9535-2019-01-01. Full text in Research Archive
• Pettersen, Lene (2019). Debunking some myths about algorithms - innlegg hos KPMG Norge og AI Social Resarch. Full text in Research Archive
• Pettersen, Lene G. Braathen & NRK, Dagsrevyen (2018). Sport: Eksperter advarer - Johaug på reklametoppen blant vinteridrettsstjernene. [TV]. NRK. Full text in Research Archive
• NRK, Dagsrevyen & Pettersen, Lene G. Braathen (2018). Eksperter advarer Johaug - havner på reklametoppen blant vinterstjernene. [Internet]. nrk.no. Full text in Research Archive
• Pettersen, Lene G. Braathen (2018). Jurymember in African Digital Media Awards 2018. African Digital Media Awards. [Internet]. https://events.wan-ifra.org/pt/node/2840/speakers. Full text in Research Archive
• Pettersen, Lene G. Braathen (2018). Kommenterer delebillettsaken til Ruter. [Radio]. Dagsnytt 18. Full text in Research Archive
• Pettersen, Lene G. Braathen & Rolland, Knut-Helge Ronæs (2018). Diffus forståelse av «digitalisering». Full text in Research Archive Show summary

  Faren er overhengende stor for at svært mye tid, ressurser og skattepenger kastes ut av vinduet dersom vi ikke har en bedre forståelse for digitaliseringsbegrepet i en tid der mange er inspirert av flyplasslitteratur, tenketanker og fancy buzz-ord med lite empirisk belegg, skriver artikkelforfatterne.

• Pettersen, Lene G. Braathen (2018). Episode 39 - Robotene kommer! [Radio]. MDGs podcastserie. Full text in Research Archive
• Pettersen, Lene G. Braathen (2018). Menneskelig og kunstig intelligens. [Radio]. Iteras podcastserie iterasjoner . Full text in Research Archive Show summary

  Tesla gründer Elon Musk hevder kunstig intelligens (AI) er farligere enn atomvåpen og at teknologien er livsfarlig og må reguleres. Andre mener AI og roboter er menneskehetens fremtid. Men hva er egentlig AI og hva skiller den fra menneskelig intelligens. Kan virkelig Musk har rett i at vi står i fare for å skape et teknologisk Armageddon eller er det kun skremselspropaganda? Et rent kvinnepanel med psykolog Charlotte Chadis, AI-ekspert Karen J. Skarbø samt Antropolog og teknologiforsker Lene Pettersen gir oss noen av svarene – i en lang men utrolig interessant episode av Iterasjoner.

• Pettersen, Lene G. Braathen (2018). Slack utfordrer gigantene. [Journal]. Kapital. Full text in Research Archive Show summary

  Suksessen til det digitale samhandlingsverktøyet Slack gjør at tilsvarende løsninger nå rulles ut på arbeidsplasser i høyt tempo. Slack og lign­ende verktøy lar ansatte på alle nivåer kommunisere med hverandre, dele meldinger, dokumenter og annet innhold via en nettside eller en app.

• Pettersen, Lene G. Braathen (2018). It's complicated. Track in the panel Social media and peer networks. Full text in Research Archive
• Storrøsten, Kaja & Pettersen, Lene G. Braathen (2018). Datingfenomenet som er verre enn «ghosting». [Journal]. VG+. Full text in Research Archive
• Pettersen, Lene G. Braathen (2018). Kunstig intelligens til folket! Paneldeltaker. Full text in Research Archive
• Pettersen, Lene & Kalsnes, Bente (2018). Algorithms in the New Digital Media Landscape: Friend or foe? Full text in Research Archive
• Pettersen, Lene G. Braathen (2017). Vil et Snapchat-filter duge? Full text in Research Archive
• Pettersen, Lene G. Braathen (2017). Heng ham, ikke vent. Full text in Research Archive
• Pettersen, Lene G. Braathen (2017). Jurymember in African Digital Media Awards 2017. [Internet]. African Digital Media Awards. Full text in Research Archive
• Pettersen, Lene G. Braathen (2017). Det store datakappløpet. Hvilke konsekvenser har den teknologiske utviklingen? Deltaker i paneldebatt på Nokios 2017. Full text in Research Archive Show summary

  Plenum 3 – Det digitale kappløpet – det gode vs det onde. Får Ludvig rett? Han som sa «det er fali det …» – eller er det ikke så farlig likevel? Vi tenker på hvordan teknologi endrer samfunnet der maskinene overtar for mennesker. Og vi tenker på alle tingene som er og vil bli koblet til internett og som samler data om oss, hva skjer med disse dataene? Hvilke konsekvenser har utviklingen og hvordan bør offentlig sektor jobbe for å ta styring de neste 5-10 årene?

• Pettersen, Lene G. Braathen (2017). Fireside: Artificial intelligence (AI) in art - and vice versa. Full text in Research Archive
• Pettersen, Lene G. Braathen (2017). Snapchat-generasjonen uten filter. Full text in Research Archive
• Pettersen, Lene G. Braathen (2017). The New Digital World of Work. Full text in Research Archive
• Pettersen, Lene (2017). Forord. In Næss, Hans Erik & Pettersen, Lene (Ed.), Metodebok for kreative fag. Universitetsforlaget. ISSN 9788215027005. p. 13–14. Full text in Research Archive
• Næss, Hans Erik & Pettersen, Lene (2017). Innledning: Metodemangfoldets muligheter. In Næss, Hans Erik & Pettersen, Lene (Ed.), Metodebok for kreative fag. Universitetsforlaget. ISSN 9788215027005. p. 15–19. Full text in Research Archive
• Næss, Hans Erik & Pettersen, Lene (2017). På rett sted til rett tid. Kunsten å gjøre feltarbeid. In Næss, Hans Erik & Pettersen, Lene (Ed.), Metodebok for kreative fag. Universitetsforlaget. ISSN 9788215027005. p. 88–99. Full text in Research Archive
• Pettersen, Lene (2016). Sosiale løsninger på jobben - arbeidsstøtte eller merarbeid? Full text in Research Archive
• Pettersen, Lene (2016). Sosiale medier som strategisk verdiskaper - hype or hope? Full text in Research Archive
• Pettersen, Lene (2016). Open Access for Online News. Full text in Research Archive
• Pettersen, Lene (2015). Same Same, but Different. Mobile Technologies’ Potential for Connecting or Maintaining Social Relationships. Full text in Research Archive
• Pettersen, Lene (2015). Samhandling i praksis. Full text in Research Archive
• Pettersen, Lene (2015). Fargerikt faglig fellesskap - Ja til et felles faglig fundament, ikke til like pr-utdannelser. Kronikk. [Journal]. Dagens Næringsliv. Full text in Research Archive
• Pettersen, Lene (2015). Obama inn for landing på Facebook. Full text in Research Archive
• Pettersen, Lene (2015). Doktorgradsprofilen Magma - Econas tidsskrift for økonomi og ledelse. [Journal]. Fagblad og på internett. Full text in Research Archive Show summary

  https://www.magma.no/doktorgradsprofilen8526

• Pettersen, Lene (2015). Dancing in Online Spaces Dressed with Offline Practices – A Longitudinal Case Study of Place and Space in the Multinational Workplace. Full text in Research Archive
• Pettersen, Lene (2015). Mixed Methodologies or Mixing Up Methodologies? Full text in Research Archive
• Work, Magazine London & Pettersen, Lene (2015). Social media smarts. [Journal]. WORK magazine laget av Londonbaserte WORK for CIPD. Full text in Research Archive Show summary

  WORK magazine laget av Londonbaserte WORK for CIPD (Chartered Institute of Personnel and Development). CIPD “is the professional body for HR and people development. We are the voice of a worldwide community of 140,000 members” http://www.cipd.co.uk/cipd-hr-profession/about-us/. Magasinet distribueres gratis fra CIPD til HR ledere i alle virksomheter i England.

• Farbrot, Audun & Pettersen, Lene (2015). 7 tips om sosiale medier på jobben. [Internet]. YouTube. Full text in Research Archive
• Pettersen, Lene (2015). Pushing the Boundaries for Future Media Models. A Wake-Up Call. Paper presentation. Full text in Research Archive
• Pettersen, Lene (2015). Hvordan bygge nettverk på tvers av fredspiper, lusekofter og andre rare ting folk gjør? – Et innlegg om lokale landsbyer i en global online verden. Full text in Research Archive
• Farbrot, Audun & Pettersen, Lene (2015). Jobber vi smartere med sosiale medier? Videointervju. [Internet]. YouTube. Full text in Research Archive
• Tjellaug, Ane Bamle & Pettersen, Lene (2015). Farger Facebook med engasjement. [Journal]. Avis og nett . Full text in Research Archive Show summary

  Intervjuet om regnbueflaggene på Facebook.

• Pettersen, Lene (2014). Teknologi og fredagskake. Full text in Research Archive
• Pettersen, Lene (2014). Den Sosiale 2.0 Organisasjonen. In Brønn, Peggy Simcic & Arnulf, Jan Ketil (Ed.), Kommunikasjon for ledere og organisasjoner. Fagbokforlaget. ISSN 9788245014266. Full text in Research Archive
• Pettersen, Lene (2014). Mind the gap - Knowledge work, Context and Social Enterprise Platforms. Full text in Research Archive
• Pettersen, Lene (2014). Intern kommunikasjon med sosiale medier. In Brønn, Peggy Simcic & Arnulf, Jan Ketil (Ed.), Kommunikasjon for ledere og organisasjoner. Fagbokforlaget. ISSN 9788245014266. p. 361–381. Full text in Research Archive Show summary

  Pettersen, Lene (2019). Intern kommunikasjon med sosiale medier. I Kommunikasjon for ledere og organisasjoner, red. Peggy S. Brønn og Jan Ketil Arnulf, kapittel 14 (s.361-381). Revidert kapittel i 2. utgaven. Fagbokforlaget.

• Pettersen, Lene (2014). Intervju om hashtagblemmer i det sosiale medielandskapet. [Radio]. Kulturhusets hovedsending. Full text in Research Archive
• Pettersen, Lene (2014). Sosial teknologi i organisasjonen - erfaringer fra enlongitudinell og kvalitativ casestudie av en internasjonal kunnskapsintensiv organisasjon. Full text in Research Archive
• Pettersen, Lene (2014). Kursjustering av forventningene til sosiale intranett i organisasjonen. Full text in Research Archive
• Kiberg, Håvard; Mjøs, Ole Johan & Pettersen, Lene (2024). Platform Ambivalence : Exploring the Dynamic Relationship Between Platformization and the Norwegian Music Industry. Universitetet i Bergen. ISSN 9788230844748. Full text in Research Archive Show summary

  This thesis investigates the intricate relationship between platformization and the Norwegian music industry. Drawing upon insights from cultural studies, critical political economy, media and cultural policy research, and software studies, the thesis adopts a combining and holistic theoretical approach to explore how platformization interacts with various cases related to the Norwegian music industry. Through an exploratory multiple case study design, that combines qualitative interview studies with document analyses, the thesis addresses the following, overarching research question: In what ways do the dynamic processes of platformization interact with the production, economy, policy, and technological infrastructure within the Norwegian music industry? The thesis is structured around four case studies and corresponding articles, focusing on (1) production, (2) economy, (3) policy, and (4) technology. Case 1 examines the relationship between platformization and creative music production, contributing empirical depth to discussions on music streaming's influence on music culture. Case 2 investigates the economic implications of recent developments in the music streaming market, with a particular focus on Spotify's evolution towards becoming a general audio and entertainment platform. Case 3 explores the encounter between the Norwegian media welfare state and global platformization, analyzing the recent decades’ decline in domestic market shares of Norwegian music and the corresponding expansion of global platformization. Finally, Case 4 examines perceptions of algorithmic recommendation systems' impact on musical diversity, within the Norwegian music industry. The thesis finds that the relationship between platformization and the Norwegian music industry is complex and ambivalent. Concerning Case 1 on platformization and music production, the thesis demonstrates how Norwegian music creators continually negotiate between three distinct perspectives when producing music. This involves striking a balance between highlighting the democratizing and creatively liberating potentials of platformization, while also criticizing the commercializing and creatively standardizing effects that platformization (and the attention economy) have on contemporary music culture. In Case 2 regarding economy, the thesis observes that the evolution of the streaming service Spotify, from being a mere music distributor to becoming a comprehensive provider of audiovisual content (involving investments in podcasts, vodcasts, audiobooks, etc.), is perceived as concerning from a music industry standpoint due to its disruption of power dynamics between the music industry and platform actors. In Case 3, which focuses on music platformization and policy, the thesis highlights how Norwegian cultural and media policy has responded to the unique challenges the Norwegian music industry have experienced the last decade (regarding declining domestic market shares) by primarily adopting a defensive stance against global platformization. Finally, regarding Case 4 concerning music and technology, the thesis finds that Norwegian music industry stakeholders are surprisingly united in their view of that algorithmic recommendation systems in music streaming platforms potentially threatens the distribution of music diversity. However, alternative algorithmic recommendation systems are also discussed to shed light on the potential these filtering mechanisms have in promoting musical diversity. In conclusion, the thesis thus underscores the complexity and ambivalence inherent in the relationship between platformization and the Norwegian music industry. Through the three concepts of contestation, context, and continuity, the thesis concludes with a discussion on how platformization presents both opportunities and challenges for the industry, including aspects of both democratization and power concentration. By adopting a holistic approach, the thesis thus offers a nuanced critique of music platformization, emphasizing the need for more combining and holistic analyses on these developments in order to produce a more comprehensive understanding of music platformization as a phenomenon.

• Pettersen, Lene (2017). Fra DAB radio og reisebillett til Altinn og Facebook. En landsomfattende undersøkelse av personer med nedsatte funksjonsevner sine digitale hverdagsliv. Forbruksforskningsinstituttet SIFO. Full text in Research Archive
• Tangeland, Torvald; Roos, Gun & Pettersen, Lene (2017). Likt for alle - En analyse av hvordan forbrukere med funksjonsnedsettelser kan sikres bedre tilgang til forbrukermarkeder. OsloMet - storbyuniversitetet. Full text in Research Archive
• Pettersen, Lene; Kjørstad, Ingrid & Rosenberg, Thea Grav (2016). Delingsøkonomi – et kvalitativt øyeblikksbilde fra Norge. OsloMet - storbyuniversitetet. Full text in Research Archive Show summary

  Denne rapporten presenterer empiri og analyse av et omfattende kvalitativt studie som ble gjennomført av SIFO september-desember 2016. Deltakerne i delingsøkonomien er mange, og fordi de kan ha både ulik og vekslende status, har vi derfor undersøkt erfaringer med deltagelse fra flere ulike ståsteder. Det innebærer at de åtte analysekapitlene tar for seg tilsammen fem roller: Forbrukere, tilbydere på hobbybasis, profesjonelle tilbydere (potensielt næringsdrivende), profesjonelle mellomledd (næringsvirksomhet), og plattformtjenestene. Disse ulike perspektivene har vært viktig å fange opp slik at vi får en holistisk og inngående forståelse av delingsøkonomien som fenomen. Prosjektet er finansiert av Barne- og likestillingsdepartementet (BLD)

• Pettersen, Lene & Kjørstad, Ingrid (2016). Online brukerevalueringer – til forbrukernes nytte eller besvær? OsloMet - storbyuniversitetet. Full text in Research Archive Show summary

  Sentralt både for internetthandel generelt og i delingsøkonomien mer spesielt, ligger en forestilling om at online brukerevalueringer og ratinger skal skape tillit og smøre relasjonene og flyten av slike tjenester. Det antas av mange at en ny type «reputation economy» vil dominere i tiden fremover, slik vi blant annet har sett det i Ebay’s og i liknende tjenesters evalueringssystem, og nå også i delingsøkonomien. Vi vet at brukervurderinger/ brukeromtaler i tillegg står sentralt i tradisjonell handel og netthandel når forbrukere skal orientere seg før kjøpsbeslutninger tas. Derfor ønsket vi i 2016 å se nærmere på hvordan denne type tillitsmekanismer fungerer i praksis, og hvor viktige de er nettopp for å skape tillit forbrukere seg i mellom, og mellom forbrukere og kommersielle markedsaktører. I dette notatet presenteres relevant litteratur på feltet, sammen med nyere forskning fra SIFO knyttet opp til delingsøkonomien og de ulike aktørenes erfaringer med bruk, samt illustrerende eksempler fra andre sider av internetthandel og sosiale medier. Forbrukerombudet presenterer også kort de rettslige rammene rundt brukeromtaler og andre tillitsmekanismer.

• Pettersen, Lene & Sasson, Amir (2015). Working in Tandem: A Longitudinal Study of the Interplay of Working Practices and Social Enterprise Platforms in the Multinational Workplace. Handelshøyskolen BI. ISSN 9788282471039. Full text in Research Archive Show summary

  This thesis aims to contribute to our understanding of the implications of the social technology use in the work settings, and through this, how value is created in organizations. If enterprise platforms shall replace established ways of working or increase employees’ productivity at work, social enterprise platforms needs to studied closely with employee’s daily work, their working and interacting practices, working processes, and other technologies used for working. In order to get this empirical insight were two closely related research questions asked in this thesis: 1. How do consultants’ working practices interplay with the company’s social enterprise platform? 2. How do consultants’ working practices in contextual offline settings interplay with their interaction practices online? The theoretical approach in this thesis follows the practice-turn that has emerged as an approach for studying strategic management, organizational decision-making and managerial work, and focuses on the micro-level of social activities, processes and practices that characterize organizational strategy and strategizing. Through a longitudinal, in-depth study of the multinational consultancy firm offering technology and consultancy services, I explore the relationship between the use of company’s social enterprise platform and the working and interacting practices of consultants.

View all works in NVA